|Buy your OEM hood here.|
When the Fuji X100 was first introduced in 2010, it was universally hailed as a contender for the Greatest Camera In The World award, and rightfully so. But one thing did not sit well with most photographers: the inordinately expensive lens hood. Retailing for about $70.00, the Original Equipment Manufacturer (OEM) hood was considered far too expensive for what it did, although I never heard anybody criticize the overall quality of the product. As a former film photographer, I had already acclimated myself to the astronomical prices commanded by genuine Leica accessories, But $70.00 for a newly manufactured Japanese product? I don't think so.
There was another issue that may have added to the manufacturing cost of a suitable lens hood. For whatever reason, the 49 mm filter threads, hidden beneath a protective bezel ring, are male (external), the exact opposite of the nearly universal female (internal) threads normally encountered. This means that if you want to mount a filter, you needed some kind of adapter that would have female threads on the camera side AND the filter side, something the Fuji hood addressed. A sticky wicket, none the less.
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You may notice the slots cut into the hood. This feature dates back to the original lens hoods designed for use on rangefinder cameras where the slots would allow you to see "through" the hood when using the camera's viewfinder window.
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You will notice that the slots have been omitted. Since the X70 does not have a viewfinder, there is no need to provide the see-through cutouts.
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One might argue that the shallow design of the JJC hood wouldn't shield the lens as well as the deeper "soup can" OEM version, since the hood can also be used on the Fuji 23mm F 1.4 lens. Even if it didn't, the compact design still provides sufficient protection from fingerprints, a hazard I consider far more real than a beam of errant light. And I simply like the way the hood looks. After all, you can never have too many style points.
You can order yours here. Price should be under $40.00.